DUBAI: Adidas has selected French-Algerian singer Lolo Zouaï to star in the sportswear giant’s latest “Change is a Team Sport” campaign for its signature Superstar sneakers.
The “Desert Rose” hitmaker appears alongside other notable figures hailing from France, including Manchester United footballer Paul Pogba and rappers Vald and Dinos.
Adidas’ new campaign serves as the French counterpart to the American advertising campaign, which was unveiled in February and featured US actress Yara Shahidi, the first female K-Pop group to perform at Coachella, Black Pink, as well as actor Jonah Hill, singer-producer Pharrell Williams and Brazilian singer Anitta, among many others.
Similarly, the new ad was photographed to evoke a class picture and can be found displayed at Adidas flagship stores in France.
Previously, the singer was cast alongside Liu Wen and Michael B. Jordan in the fall 2019 Coach global campaign shot by renowned photographer Juergen Teller and became the face of American label Tommy Hilfiger.
The Franco-Algerian singer (pronounced “zoo-eye”) was born Laureen Zouaï (pronounced “zoo-eye”) to a French mother and an Algerian father. She relocated to San Francisco with her family when she was three-months-old.
Her debut EP “High Highs, Low Lows” would go on to garner over 60 million streams worldwide, catapulting her into the mainstream spotlight. Shortly after, she gained the attention of British hitmaker Dua Lipa, who chose the part-Algerian singer to open up for her forthcoming arena tour in 2021, as well as singers Demi Lovato, Billie Eilish and Grimes who are all fans of the artist’s music.
When she’s not fronting campaigns, performing at fashion shows or releasing new music, the artist can be found using her platform to champion a good cause.
Amidst the anti-racism protests sweeping the world right now, the singer has pledged to donate her merch sales for June 2020 to Black Lives Matter, and will be donating annually each June to a Black Lives Matter cause for the rest of her career, she revealed.
Prior to the release of her latest single “Beautiful Lies,” the 25-year-old announced that she would be donating $5 from every pre-save to The Loveland Foundation, an initiative that seeks to offer free therapy sessions for Black women.